Here’s five hot tips from Avenue A | Razorfish’s Digital Design Blog. Make Content Portable Enable Consumer Ratings and Reviews Invest in Online Video Think Beyond the Web site Take Small Steps with Mobile If you want to see how they reach these conclusions, read Avenue A | Razorfish’s first [...]
Currently Browsing
Posts Tagged ‘ Convergence ’
UGC in a top down culture
Lately, I’ve been thinking a lot about how web 2.0 UGC (user generated content) works in a top down command and control culture. Or how it doesn’t work and how to make it work. I don’t really have any solutions, but I did run across an amusing case study of [...]
Finally, embedded Google maps
Google is finally offering easy tools to embed a Google map in your website. There have been third party tools to do this for a while or you get a Google developer API key, but this is so much simpler.
Good enough isn’t enough
Seth Godin has a great post on his blog asking is good enough enough?. Instead of good enough he says we should redefine the objective to be “makes some people uncomfortable, changes the entire competitive landscape and is truly remarkable in that many of the key people we reach feel [...]
Paid content model is on the way out
Do you hear the cries of all the old school newspaper publishers mourning the lost of their precious paid content model? Well, I live close enough to Little Rock to hear Walter Hussman’s wail and know that he will be the very last to admit it’s dead. Here’s two evidences [...]
Taking a media fast
Danna Walker at American University writes in the Washington Post that she asked her Understanding Mass Media course to take an electronic media fast for 24 hours abstaining from any kind of electronic media. The students responses to life without any kind of electronic media were very interesting… “I really [...]
Computer Audio + TV (DVR) = Multimedia
I’m a big soccer fan and catch it on TV as often as I can. Sometimes, that means catching the US National team or my favorite pro team in Spanish. Most of the the team we just watch the game and do our best to decipher the announcements comments (which [...]
Are eBooks on the way?
eBooks have been around for a while, but they never have really taken off. On Sunday, I saw The Reader from Sony in a Best Buy insert. It was sleek, easy to carry and sparked my imagination because of the stack of 10 books I have piled up beside my [...]
Culture creator: Monk and Snoop Dogg
Becoming a good media practitioner (whether in journalism, public relations or advertising) you need to have a good understanding of pop-culture and your audience. A few years ago my father introduced me to the USA Network program Monk. I think it’s a funny show and watch all the new episodes [...]
Listening to Scoble
Thursday night I finally finished reading Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers by Robert Scoble and Shel Israel. I say finally because it took me about a month to read it. Please don’t let that be an appraisal of my opinion of the book. [...]