Yesterday I happened to glance to the right when I was on Facebook and noticed all the ads targeted directly to me. The ads were exactly what I had been thinking about that day… SEO, and CMS. Wow. It shouldn’t surprise me. I purchase Facebook ads, Google adwords and Yahoo [...]
Currently Browsing
Posts Tagged ‘ Convergence ’
Ten management truths for the web age
Great e-book from web governance consultants WelchmanPierpoint. The Digital Deca: 10 Management Truths for the Web Age eBook View more presentations from WelchmanPierpoint.
More from Ashton on new social web advertising models
Here’s Ashton’s online advertising model/brand promotion model from the December 2009 Fast Company: Make entertaining stuff, give it to people where they already are, let them have fun with it, and mix in brand messaging. And because of the viral nature of the Web, each new consumer is cheaper to [...]
Ashton Kutcher trashes traditional advertising model
For several years I’ve been on a kick that traditional advertising metrics are bogus and it’s impossible to compare traditional advertising numbers with online advertising numbers. On top of that I think traditional advertising is way, way overpriced when you consider their real numbers. In this month’s Fast Company Ashton [...]
Temple on where newspapers need to head
John Temple, former editor the Rocky Mountain News, has some interesting comments on the latest Nieman Journalism Lab report on newspapers online market share and Rupert Murdoch’s latest comment in support of the newspapers implementing a pay wall.
Is Google the newspaper’s friend?
Another side of this whole paid content debate is the concept that Google is stealing the newspapers content and is evil. Pretty much anyone who is out there advocating a pay wall for newspapers stories is also a proponent of keeping Google away from their content. The funny thing is [...]
Another paid content model
Mitch (see comment) sent me a Business Week article this week about the latest attempt to charge for online content fostered by Steven Brill. He’s proposing creating a consortium of a lot of different content providers that the reader would pay a subscription fee to access the content. I really [...]
Paid content won’t save newspapers
Paid content will not save newspapers. Despite what many old journalism hands have said (including pay wall poster child Little Rock’s own Walter Hussman). Paid content limits your audience size and audience growth eventually flattens out. Here’s what the former head of NYTimes.com has to say about paid content… Thanks [...]
Video: Newspaper meets Blog
Here’s a hilarious video about what happens when a blog hires some laid-off newspaper employees Thanks to Chris for sharing the video.
Trouble with twitter
I recently seperated my twitter from my facebook and I am only trying to twitter when I have something to say– which hasn’t been much lately. This video is a pretty good example of what twitter can become Make sure you watch until the fail whale appears.