Yesterday I happened to glance to the right when I was on Facebook and noticed all the ads targeted directly to me. The ads were exactly what I had been thinking about that day… SEO, and CMS.  Wow. It shouldn’t surprise me. I purchase Facebook ads, Google adwords and Yahoo [...]

Paid Content is reporting new advertising growth numbers showing overall advertising spending to go up as much as two percent and online ad spending to grow almost 13 percent and TV spending to go up over four percent. At the same time the study predicts newspaper and magazine to lose [...]

The day has finally come.  A study from Outsell reports that US advertisers will spend more on digital advertising than on print advertising for the first time this year. “Of the $368 billion marketers plan to spend this year, 32.5% will go toward digital; 30.3% to print. Digital spending includes [...]

Google and Apple are both racing to own the mobile advertising platform by adding the new “holy grail” of mobile advertising – geolocation.  The Wall Street Journal reports that both Google and Apple have bought mobile advertising companies and are attempting to leverage their mobile phones to let your local [...]

Have you ever seen an ad on paper that you just go yuck, that ruins the page. How about a front page ad? I ran into one of those this week on the front of the Arkansas Democrat-Gazette owned weekly entertainment tab called Sync. Yuck! I completely understand and support [...]

Here’s Ashton’s online advertising model/brand promotion model from the December 2009 Fast Company: Make entertaining stuff, give it to people where they already are, let them have fun with it, and mix in brand messaging. And because of the viral nature of the Web, each new consumer is cheaper to [...]

For several years I’ve been on a kick that traditional advertising metrics are bogus and it’s impossible to compare traditional advertising numbers with online advertising numbers.  On top of that I think traditional advertising is way, way overpriced when you consider their real numbers. In this month’s Fast Company Ashton [...]

The end of the year brings on many predictions for next year. Placecast looks at digital advertising trends for 2009. Again my favorites of their predictions with some comments. View-through metrics gain traction –For at least five years I’ve said theres got to be more than just clickthrough to sale [...]