The Pew Internet and the American Life Project released their latest study on American’s use of the Internet examining how we use online news today.  The overview of the report sums it up …

In this new multi-platform media environment, people’s relationship to news is becoming portable, personalized, and participatory. These new metrics stand out:

• Portable : 33% of cell phone owners now access news on their cell phones.
• Personalized : 28% of internet users have customized their home page to include news from sources and on topics that particularly interest them.
• Participatory : 37% of internet users have contributed to the creation of news, commented about it, or disseminated it via postings on social media sites like Facebook or Twitter.

So what does this mean for news and information sites over the next year? How will they change or adapt to meet the needs of the new news consumer?

From a JOA where your paper is inserted in the “winning” newspaper’s edition to a multi-award winning newspaper website and a Pulitzer Prize for Public Service back to laying off most of your staff. The Las Vegas CityLife has interesting look at the roller coaster ride of Greenspun Media’s Las Vegas Sun. They examine how the newspaper reinvented the print newsroom to focus on long-form journalism, the free reign they gave new media wonder boy Rob Curley, the tension between the interactive newsroom and the print newsroom and how the collapse of the Las Vegas real estate market cause the newspaper to lose most of interactive staff and half of it’s newsroom.



In the United States one out of every four pageviews is from Facebook. Amazing! Google only accounts for one in eight page views (15 percent).

The free flow of information “is as vital to the healthy functioning of communities as clean air, safe streets, good schools and public health.” That’s what the Knight Commission on Information Needs of a Democracy concluded in their report on Sustaining Democracy in a Digital Age.  The 145 page report urges the nation to making sure all Americans have broadband access just as the emphasized ground transportation in building an interstate highway system a half-century ago.

The commission also examined issued the media is facing recommending:

• Direct media policy toward innovation, competition, and support for business models that provide marketplace incentives for quality journalism.
• Increase the role of higher education,community and nonprofit institutions as hubs of journalistic activity and other information-sharing for local communities.

What metrics do you use to measure the success of a newspaper web site switching to a paid content model? Specifically, I’m thinking about how will Stephens Media know if their switch to a paid content model for the Pine Bluff Commercial? Here’s the metrics I think a site switching to a paid content model would have to use.

• Paid Subscribers both online and in print – To justify paid content model you must show an increase in print newspaper subscriptions because the reason you switched to a paid model was to stop the cannibalization of your print subscribers by your free online site. Of course most studies show that the revenue generated from paid online subscribers will barely cover the cost of running the website.
• Web Site Visitors – Nope. You can keep measuring your web site visitors if you want to, but the dropoff from when it was free will be so discouraging you might change your mind and open it up again.
• Web Display Ad Revenue – Strike Two. Won’t work. You just killed your audience with the paid wall. Any advertiser who runs on your site behind the pay wall doesn’t know what they’re doing.
• Online Classified Revenue – Strike Three. This isn’t working for many newspapers anymore, but if you’ve killed your audience then who will pay to get their classifieds seen online by nobody.

So, the only real workable metric is an increase in paid print subscribers. That’s right a continual increase. If you only slow your decrease, then you’ve just slowed the print newspaper death spiral and given yourself another year or two until the presses stop running.

John Temple, former editor the Rocky Mountain News, has some interesting comments on the latest Nieman Journalism Lab report on newspapers online market share and Rupert Murdoch’s latest comment in support of the newspapers implementing a pay wall.

According to Nielsen online video viewing in the United States is now over three hours a month to 169 minutes a month on average. Those numbers are significant, but the bigger part of the analysis to me is

“Since the number of minutes per user is increasing at a faster rate than the number of videos per user, that means people are gradually moving to longer and longer videos–from 2.4 minutes in February to 2.7 minutes in March.”

Which means long form video (like Hulu) is really starting to catch on.

I spent all morning banging my head against my computer and several search engines trying to remember the name of visual timeline tool that I found that was pretty cool– Vuvox. Vuvox is a web tool that alllows to create a collage of photos, video, audio and text to tell a story.  Here’s a good example of one (be sure to hit the full screen button to get the full experience).

Some other timeline tools I found while I was trying to remember Vuvox include

• TimeRime
• Dipity
• TimeToast

I recently seperated my twitter from my facebook and I am only trying to twitter when I have something to say– which hasn’t been much lately. This video is a pretty good example of what twitter can become

Make sure you watch until the fail whale appears.

This must be the day of lists. Newsweek has a great list of the Seven Lies We Tell Ourselves About Facebook. I’ve listed the Newsweek “lie” and my response to it.

1. I only friend people I really know- I actually only friend people who I am willing to go out to dinner with so my standard is actually higher than this. There are several people who I’ve not friended because I don’t want to eat dinner with.
2. Facebook made me do it- I refuse to do something on facebook just because everyone else has done it. I won’t play the name game or 25 random things (that’s probably more because I’m lazy than anything).
3. Wall to wall flirting isn’t cheating – It’s horrible the way some people flirt and friend so outlandishly on facebook where they would be embarassed to be caught flirting in the same manner in real life.
4. I use facebook to keep in touch with people – I have to agree with Newsweek– I use facebook because I’m nosy (yes, I said it, now you can admit to it, too).
5. I’m so over facebook- I really am moving in that direction. More now than last week and more next week than now. When your grandma chats with you on facebook and asks you to post a link and then your 6 month old nephew friends you, it’s time to find another place to hang out.
6. I’m not so competitive- I hate most games- board games or computer games so I don’t care if you beat me. I don’t really know why I hate games. Just playing them really tires me.
7. Facebook is my friend- Ok. I know facebook isn’t my friend (just look how they flip flopped on their terms of service this week), but I can’t say it’s a business either or at least a successful one. On the other hand, I sure wish that I had come up with the idea and launched facebook or at least something similar where I could sue facebook for stealing my idea.