The Carton Networks Adult Swim Aqua Teen Hunger Force guerilla marketing campaign in Boston was mistaken for a terror plot as their magnetic lighting devices placed around Boston were mistaken for bombs. The Lost Remote’s Steve Safran broke the news that it was not bombs, but actually a marketing campaign.
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An essential to good storytelling: Editing
I am all about telling a good story and that’s what journalism is all about for me– using the right medium to convey your message to your audience. One essential to good journalism (and good storytelling) is editing. Behind every wonderful writer is a wonderful editor. The site editTeach is [...]
Influential Christians = Media Creator
ChurchReport.com recently published their list of the 50 Most Influential Christians in America. The list is a very interesting collection of people, but I don’t think that I agree with their rankings. What struck me about the whole list is that just about every person on the list is a [...]
Newsroom -> Information Center
In a memo sent out yesterday and posted on Romensko today, Craig Dubox, the CEO of Gannett, makes plans to turn all of Gannett’s newsrooms into a platform agnostic information center that ensures that the right news and information will be delivered to the right media. After piloting the project [...]
New Media Wonderboy
Fast Company has an interesting article about Rob Curley, the newspaper new media guru who is now VP of Development at Washington Post/Newsweek Interactive. It tracks his career from Kansas to the Post and his interest it making it all local.
Breaking news website: TV vs. Newspaper
In the news website contest a key piece of the puzzle is breaking news. For local news websites it has always been the local TV stations vs. the newspaper. The TV stations have always had to compete, but competition is new to most monopoly newspapers. This morning in Memphis the [...]
Daily Show = network news
An Indiana University study has shown The Daily Show to be as substantive as network news. Julie Fox, assistant professor of telecommunications said, ” there is some substance on there, and in some cases, like John Edwards announcing his candidacy, the news is made on the show. You have real [...]
New Canadian newspaper returns two traditions
A new newspaper in Nova Scotia is returning two newspaper traditions: afternoon publication and paper boys. According to an article in the Globe and Mail the newspaper is targeting readers who “are up and going pretty early and don’t have a lot of time in the morning to read… the [...]
We don’t fit in. It’s ok.
I know you probably haven’t seen this, but Veggie Tales is now airing during NBC’s Saturday morning kids show block. NBC’s Program Standards has required them to edit out any reference to God or the Bible to put the show on air. At the same time, NBC is promoting airing [...]
Brian Williams vs. Jon Stewart
Brian Williams outwitted Jon Stewart yesterday on the Daily Show inviting him to cross over the line from his “fake comedy” to the real news and go visit “the Lebanon.”