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Open Categories Menu Paywall math doesn’t add up
- 26 January, 2010 -
- Journalism -
- Tags : Journalism
- 0 Comments
Steve Yelvington with Morris Newspapers has done the math on a soft paywall as proposed by the New York Times (we discussed this last week). Steves figures that a newspaper should be prepared to give 35 to 55 percent of their advertising inventory by implementing a soft paywall because power users account for 3.5 percent of an online newspapers audience creating 35 percent of their pageviews. Last week Yelvington addressed how a soft paywall isn’t really a paywall at all for users who have a little tech knowhow to clear their cookies and look like a new user to the paywall.
