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	<title>Comments on: More online video</title>
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		<title>By: Wilson Kanaday</title>
		<link>http://www.lanniebyrd.com/2009/04/17/more-online-video/comment-page-1/#comment-242</link>
		<dc:creator>Wilson Kanaday</dc:creator>
		<pubDate>Sun, 20 Sep 2009 05:47:16 +0000</pubDate>
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		<description>Lannie - It would seem that online video is on fire now.  Hulu is quickly coming up on YouTube for eyeball time.  Even tonight my wife and I watched the entire Arkansas/Georgia football game on ESPN360.com.  We also watched Tiger Woods&#039; last two rounds at the PGA Championship live on my iPhone.  

One of the next big questions to be answered will be how television content and the Internet finally get married.  

A) Fundamental TV revenue is going to die.  As more and more advertisers get used to the Internet advertising model with it&#039;s inherent accountability they will start asking some serious questions about TV advertising.  Basically TV is a non-interactive display ad - and who on earth is paying a premium for those these days?

B) Internet TV will need to become something other than an alternative distribution channel.  The first steps in this were taken because both computers and televisions use screens for distribution.  But the Internet is going to add so much more.  Granted I don&#039;t have the imagination or vision to know what on earth that is at a market level.  

Enjoy your blog - thanks.  

Wilson K.</description>
		<content:encoded><![CDATA[<p>Lannie &#8211; It would seem that online video is on fire now.  Hulu is quickly coming up on YouTube for eyeball time.  Even tonight my wife and I watched the entire Arkansas/Georgia football game on ESPN360.com.  We also watched Tiger Woods&#8217; last two rounds at the PGA Championship live on my iPhone.  </p>
<p>One of the next big questions to be answered will be how television content and the Internet finally get married.  </p>
<p>A) Fundamental TV revenue is going to die.  As more and more advertisers get used to the Internet advertising model with it&#8217;s inherent accountability they will start asking some serious questions about TV advertising.  Basically TV is a non-interactive display ad &#8211; and who on earth is paying a premium for those these days?</p>
<p>B) Internet TV will need to become something other than an alternative distribution channel.  The first steps in this were taken because both computers and televisions use screens for distribution.  But the Internet is going to add so much more.  Granted I don&#8217;t have the imagination or vision to know what on earth that is at a market level.  </p>
<p>Enjoy your blog &#8211; thanks.  </p>
<p>Wilson K.</p>
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