The end of the year brings on many predictions for next year. Placecast looks at digital advertising trends for 2009. Again my favorites of their predictions with some comments.

• View-through metrics gain traction –For at least five years I’ve said theres got to be more than just clickthrough to sale an advertiser as their primary metric and here it comes.
• Web will be connected to the physical world –geocode, geolocation.
• Online video consumption will continue to grow –preroll, postroll, overlays will become part of every media buyer’s vocabulary.