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- 18 December, 2008 -
- Online Media, Social Media -
- Tags : Online Media, Social Media
- 0 Comments
Shel Israel has written a great case study for his new book Twitterville on how to use twitter to catch a PR disaster before it becomes nightmare and how to put it out quickly using twitter. Israel outlines how Scott Monty, Ford’s head of social media, catches a web site and the Ford legal team in a spat, get the real story out and helps settles the dispute.
