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- 15 November, 2007 -
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There are quite a few eye tracking studies going on, but a lot of times it’s hard to really put them to work. Christina Laun has analyzed the most recent students and come up with 23 lessons from eye-tracking. Some of the ones that I’m going to pay attention to include…
- Lists hold reader attention longer.
- Clean, clear faces in images attract more eye fixation.
- Ads placed next to the best content are seen more often.
- One-column formats perform better in eye-fixation than multi-column formats.
- Users initially look at the top left and upper portion of the page before moving down and to the right.
