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October, 2007

4 October

Five strategies to reach today’s consumer

Here’s five hot tips from Avenue A | Razorfish’s Digital Design Blog. Make Content Portable Enable Consumer Ratings and Reviews Invest in Online Video Think Beyond the Web site Take Small Steps with Mobile If you want to see how they reach these conclusions, read Avenue A | Razorfish’s first [...]

3 October
Posted in Online Media

Write like a human

We used to write to a mass anonymous audience, but on the web the tide has turned and we are writing for small niche market segments and interest groups or even writing for individual users/readers. Peachpit Press just published a pretty good article on the website on learning how to [...]

2 October

UGC in a top down culture

Lately, I’ve been thinking a lot about how web 2.0 UGC (user generated content) works in a top down command and control culture. Or how it doesn’t work and how to make it work. I don’t really have any solutions, but I did run across an amusing case study of [...]

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