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Open Categories Menu I’ve tried split A/B testing banner ads, emails and even postcards, but I’ve not tried A/B splits when making a design decision as this article from usability news suggests. The concept of split testing a decision decision particular fits in well with the concept of an evolving site redesign rather [...]
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September, 2007
4 September
Posted in
Online Media, Technology
Learning about your audience
I’m an old hand at reading site stats going back to when I crunched log files with analog, then parsed them with Clicktraks to adding javascript tags from urchin (now Google Analytics). But, the real question comes down to what do you with the site stats once you have them. [...]
