Thursday night I finally finished reading Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers by Robert Scoble and Shel Israel. I say finally because it took me about a month to read it. Please don’t let that be an appraisal of my opinion of the book. I just spent too much time online and not enough time reading in the past month.

Scoble and Israel are admittedly blog evangelists in the book writing from the opinion that blogs are a permanent part of the business marketing/communications landscape. The book starts answering why blogs are important and how to do blogs right and how to do them wrong. Blogs usage in the US and internationally are examined. They address how different cultures react differently to the blogosphere. Finally the close the book with a look at the future of blogs and tips on how to improve your blogging.

I really enjoyed the numerous case studies they wrote on different corporations use of blogs. I had heard some of the stories before, but most of them were new to me. The authors really presented a simplified, understandable history of the web to date. They offered numerous helpful tips on how to improve your blogging which will hopefully help me out here.

Now onto The Long Tail: Why the Future of Business Is Selling Less of More by Chris Anderson (Did you see my Good Reads section change on my website?).