Jeffrey Zeldman cries out for companies to create web divisions solely responsible for their web sites instead of placing them in IT or marketing/communications.

It used to be that web sites were created in IT departments because of the technology components, but most companies have moved the web creators over to marketing/communications departments because of the communication nature of the site. I certainly see arguments for the web to exist in both places. I know of one large private university whose web office reports to both IT and marketing/communications.

Portals with a high degree of programming and server administration belong to IT, but websites that target costumers or internal clients fall closer in line with marketing/communications. But, I guess both of those definitions of websites (portals and targeting customers) are early web ideas with today’s mature “web 2.0″ working on building a conversation with your target through portals, blogs, message boards, etc. So, maybe it is time for a separate web division or at least a division in one of those offices with some independence.