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- 20 March, 2007 -
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The Newspaper Association of America (NAA) reported last week that newspaper online revenue jumped 35 percent in the fourth quarter of last year and that ad spending on newspaper web sites jumped 31.5 percent last year accounting for 5.4 percent of all newspaper ad spending in 2006. NAA President, John F. Sturm, attributed the growth to newspaper’s “online properties growing their audience and building brand loyalty on the web.”
