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- 9 March, 2007 -
- Journalism -
- Tags : Journalism, Newspapers
- 0 Comments
If you’ve followed my newspaper posts, you’ve noticed that I’ve discussed the circulation declines and retrenchment of regional newspapers back into their metropolitan area. One area where the newspaper industry is not hurting is the small to medium market newspaper. Media Life reports 75 to 80 percent of the American newspaper industry is made up of smaller papers that are maintaining circulation or reporting small gains.
How? you may ask. Well, they are investing in content that reaches out and touches their individual reader. Steve Yelvington continues this conversation on his blog pointing out that it’s content about people you know and how local newspapers are “setting out to reconnect with real people living real lives.”
