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- 12 February, 2007 -
- Convergence, Online Media -
- Tags : Convergence, Newspapers, Online Media
- 0 Comments
Copy editors and designers for newspapers try to write catchy headlines for their print editions, but when those headlines are shoveled on to the web as a link to a story they become misleading to the reader and and even harder for a search engine to understand. Many newspapers depend on search engine traffic to help boost their websites bottom line and one important way to attract more web traffic is to write summary headlines. A recent article on ZDNet describes how the Boston Globe’s copy editors rewrite their newspaper headlines for the web before the stories are exported to the web every night making their website Boston.com the fourth most trafficked US newspaper site on the web (even though they are ranked 15th in circulation).
