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- 7 February, 2007 -
- Convergence, Journalism, Online Media -
- Tags : Convergence, Journalism, Newspapers, Online Media
- 0 Comments
At the NAA Marketing Conference Tom Mohr breeched the idea this week that “local is no longer an organizing principle in the interactive world.” Seeing that this is a newspaper conference and newspapers are locally oriented, this statement is like another nail in the newspaper coffin.
In his presentation (pdf link) on whether newspapers and their websites are allies or competitors Mohr presented a couple of interesting facts (of course we lose context reading these points from his presentation handout):
- The medium age of newspapers.com is 42.
- Only 5.5% of newspaper revenue is online revenue.
- Technology innovation will shape human experience through increased bandwidth, location aware mobile devices, smarter search, ubiquitous computing and usability.
- Mohr’s solution is partnering and national networks, but says getting newspapers to cooperate is like “herding cats.”
Thanks to Poynter’s E-Media Tidbits for pointing out this bit.
