Close Menu Navigation
Open Categories Menu Kodak flip flops printer pricing model
- 7 February, 2007 -
- Technology -
- Tags : Photography, Technology
- 0 Comments
Kodak whose photography business has virtually collapsed with the popularity of digital photography is flipping the traditional printer pricing model on its head. Instead of selling the printer cheap and charging enormous sums for ink, Kodak plans to sale the printer between $100 and $200 and sale the ink for around $25 a pop rather than $60 to $80 for replacement ink. Manufacturer’s make as much as 75 percent profit on the sale of ink (a $32 billion worldwide market).
The end result of this move is the reduction in cost of printing your own photos from around 40 to 50 cents each to 10 cents each (and that price is before the ink pricing war takes off). Which means that printing your own photos will be cheaper than getting them printed online through some photo service or at your local Wal-Mart or Walgreen. Of course, the photos printed with cheap ink won’t be the same as your prints ordered from the professional photo house (just like the Wal-Mart one-hour photo service isn’t the same).
