A new newspaper in Nova Scotia is returning two newspaper traditions: afternoon publication and paper boys.
According to an article in the Globe and Mail the newspaper is targeting readers who “are up and going pretty early and don’t have a lot of time in the morning to read… the evolution of the media industry could make the evening paper more relevant than ever. With cable networks and the Internet driving a 24-hour news cycle, appetite for a late-day newspaper exists.”
Furthermore, the late afternoon delivery with youth newspaper carriers could be a great money-saving move as morning newspaper struggle with rising fuel costs and hiring and retaining an early morning delivery staff.
Personally, I love the concept of bringing back the paper boy. I got my start in the news industry as an 12-year-old carrier on a route with 56 customers that I delivered rain, sleet, snow or flood off the back of my bicycle. I stayed with it until I was 18 ending up with 325 customers. I’m proud to say that more than a couple of times over those six years I was named The Evening Times Carrier of the Month.
