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- 25 January, 2005 -
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Yeah, that’s right I just called you stupid (and myself, too).
For some reason when people sit down in front of a keyboard and open up their web browser, they have a tendency to disengage their brain. If you have ever seen the user support/customer service comments from a website that recieves any amount of traffic at all, you know this is true. I think this probably has something to do with people being used to sitting down in front of a TV and letting go to be entertained. Unfortunately, the interactivity of the Internet doesn’t play as nicely own it’s on as the TV.
To back me up on this socalTECH.com reported today that the latest release from the Pew Internet & American Life Project revealed that only one in six search engine users can tell the difference between a a paid ad and a search engine result. At the same time 87 percent of search engine users said they had successful search engine experiences most of the time.
I guess what this really points out that search engine advertising is a good deal. Especially, since users don’t really know that it is advertising.
