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Open Categories Menu Advertisers want newspapers that do business ethically
- 20 October, 2004 -
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A mid-size Chevy dealer in Dallas is ending its advertising relationship with the Dallas Morning News. The newspaper disclosed last month that it overstated its circulation by 5 percent daily and nearly 12 percent on Sunday.
The article in Barron’s online reports, “If advertisers, who account for roughly 75% of the newspaper industry’s revenue, follow Powell’s lead and spend their dollars elsewhere, that could mean even slower revenue growth — or none at all — for newspapers in the years ahead.”
You know if advertisers really follow Powell’s lead then instead of growth the newspaper revenue would be in decline.
