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Open Categories Menu MSN sales itself RED
- 14 June, 2004 -
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MSN sold it’s color palette today as it shifted everything to red to promote Coca-Cola’s new C2. (1/2 the carbs, 1/2 the cals).
Besides taking over the color scheme, they have an interactive surfer catching a wave a C2 spilling out over the whole page. Mediapost has an article about Coke’s Integrated Marketing strategy with MSN.
