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Open Categories Menu Newsflash: Convergence doesn’t save newsrooms money
- 20 May, 2004 -
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An article in the latest edition of the Online Journalism Review addresses some of benefits and myths of convergence. Now, we know that all the bean counters think through convergence they can cut editorial staff in half and have one reporter take pictures, shoot and edit video, write the story for the newspaper, appear on air on the nightly news and update the website with the breaking news. Thank goodness one person can’t do all this or this mythical person could do all of our jobs at once (although given enough hours in a day, I think I could make a pretty good attempt at all of the above). The article reveals that right now converngence really helps build brand and promote other mediums. Hopefully, we can find something else that convergence really helps with (like reaching multiple audience segments through different mediums).
